Travel & Tourism
VeriLens helps travel brands, tourism boards, and hospitality companies monitor reviews, traveler sentiment, and seasonal trends across social media and travel platforms. Understand visitor feedback, identify reputation risks, and track the impact of tourism campaigns to better tailor your offerings and enhance destination visibility.
How the Solution Solves It
Centralizes reviews and comments from Google Maps, TripAdvisor, X, Instagram, TikTok, and YouTube, offering a unified view of tourist feedback.
Monitors tourist posts and reviews in real time, enabling the Ministry to detect issues such as poor service, cleanliness, overcrowding, or safety problems immediately.
Provides geo-tagged analysis of tourism satisfaction per region (e.g., AlUla, Abha, Jeddah, Riyadh), helping assess which areas are thriving or underperforming.
Automatically analyzes Google Maps reviews, star ratings, and comments using AI sentiment analysis, enabling rapid insights across thousands of locations.
Alerts the Ministry to sudden spikes in complaints (e.g., hotel hygiene, transportation issues, tourist scams) so action can be taken proactively.
Tracks feedback across the full travel experience—airports, hotels, attractions, restaurants, transportation—providing a 360° view of the tourist journey.
Supports multilingual detection (Arabic, English, French, Italy, Chinese, etc.) to decode the feedback from international tourists.
Surfaces positive content, influencer posts, and viral praise about tourist locations that can be amplified by the Ministry in promotions.
Generates actionable reports that can be shared with private sector partners (e.g., hotel chains, local guides) for direct service improvements.
Tracks public sentiment, engagement, and review volume before/after events or marketing efforts (e.g., Event’s Seasons, Festivals, campaigns and etc…) to measure impact.
VERILENSInsights
Reputation travels faster than travelers.
In today’s digital-first world, one viral review, influencer post, or travel advisory can shape global perception in minutes. Travel and tourism brands must manage reputation, monitor feedback, and adapt to shifting trends across regions. Media intelligence provides the foresight and clarity needed to attract, engage, and protect the traveler’s trust.
92% of travelers say they rely on online reviews, blogs, and social media to plan trips.
69% of tourism-related decisions are influenced by influencer content or user-generated media.
54% of negative tourism trends—such as safety concerns or poor service—escalate without real-time monitoring.
